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Hey there!
We're Trust Design Shop.

We are an independent studio creating powerful brands; built on strategy, executed with care, and bursting with humanity.

Hannah Smith

Partner, Lead of Brand & Design

Designer, illustration master, animation dabbler, soundtrack supervisor.

Jesse MacKenzie

Partner, Lead of Strategy & Web

Designer, webmaster, writer, jack-of-all-trades, strength coach / muscle advisor.

Small and powerful

We pride ourselves on overdelivering; doing bigger and better work than two people in a small converted shipping container have any right to. They even let us teach a whole workshop about it! We lean into our differences, speak honestly about our weaknesses, and pass projects back and forth from strength to strength like the 2014 Spurs. We are always learning, picking up new techniques and skills as we go and finding collaborators wherever possible.

We are proudly human. From quote decks to moodboards to logos to taglines to mockups, our work comes from our brains, hearts, eyes, and hands. Great design comes from deep understanding, the collision of perspectives, and the infinitely complex mess of human experience.

The backstory

Hannah and Jesse met at a screenprinting shop called Trust (coincidence?), where we collectively handled the art department, creative, brand, marketing, and website for the company. Hannah’s raw artistic skills and great design instincts meshed perfectly with Jesse’s vision and strategy. We both felt the pull of full-time design work over the years, and so after rebranding the printshop together, we decided to step out on our own. Matt Lucas (founder of the Trust Printshop and a great friend) joined us in our new venture, providing invaluable experience and support to get us off the ground. He also graciously allowed us to share the name and the heart of Trust (nope, not a coincidence) in our new studio. We wouldn’t be where we are without him.

And so, Trust Design Shop was born in fall 2021. We were fortunate to find a couple of great early partners and built a portfolio of work that we were really proud of before we even finished our own brand. Since then we've been finding our way, making friends, struggling to be business-people, improving every day, and always putting our hearts into the work.